Activision sue Viacom over Trek
This would be something of a first, would it not ? Activision are suing Viacom, controllers of the Trek franchise, for not pushing the Trek badge hard enough on TV and in cinemas and hence hurting sales of Activision’s Trek games:
Activision accused Viacom of breaching its fundamental promise to continue exploiting the Star Trek franchise consistent with its practice at the time the agreement was signed in 1998. “Activision cannot successfully develop and sell Star Trek video games without the product exploitation and support promised by Viacom.” - FiringSquad
posted by devo · at 8:09 pm · filed under News
So.. Trekkies forget they’re trekkies.. Unless they are reminded by advertising..
Sif advertising works.. I’ve seen plenty of advertising and never played one of those peace loving space hippies games.