The End of EQ
Players of EverQuest today received an email notifying of a subscription increase bringing the cost of the game inline with newer title Dark Age of Camelot. For a long time Verant and Sony have been making decisions increasingly based upon money - motives I guessed at and condemned in a recent EQ Chronicles.
Since then I have been playing DAoC, partly in protest but also to check out the competition (being both an online journalist and in the games industry it’s professional research and completely tax deductable. Oh okay, it’s fun). Dark Age is in many ways a better game, but EQ still has echoes of its original greatness and - the clincher - is (or was) cheaper. As a result I was having a hard time deciding between the two, particularly considering the amount of time I had invested in my EQ Bard - a natural consequence of playing Verant has unfortunately become expert at exploiting. But Verant’s decision to raise the cost of playing, concurrent with their announcement of a new expansion (which means more money for new content when the current game is full of bugs) and a hinted at EverQuest 2 have made my decision very easy.
It was with a strange sense of relief my wife and I both suspended our EQ accounts today.
Let me make some predictions. Many, many EQ players will follow suit. Actually they already are. Jump onto any EQ forum or chat channel and you’ll be inundated with anger, and bittersweet farewells. I think Verant have both underestimated the growing level of player dissatisfaction, and overestimated the ability to turn player loyalty into profit. For a time they will make more money (with the new price rise they can afford to lose 50,000 of their current players and still come out better - numbers they will have carefully crunched), but they have signed the death warrant on their game. They have killed the goose that laid the golden egg.
Ironically, I believe they have just missed a massive opportunity to re-establish a long term position in the marketplace. If they had continued fixing the problems in their game, re-building the delicate relationship with their longtime players (a relationship which has been systematically abused in the past), and kept doing it for the same price, they would have won. It would have been close, but they would have won. Now they are trying to offer an old, patched up product for a new price. It’s a shame. It won’t happen immediately, but EQ will die - driven into the ground by the greed of its new owners. Of five people who still play EQ here at my work, four are cancelling today. Several others have already moved to DAoC.
If I had any doubts about my summation of Verant (and the game industry’s) transparent greed, it was scotched by last week’s Game Developers Conference in San Jose. A large panel of industry leaders discussing the new possibilities of massively online games focussed entirely on revenue streams and how to squeeze more money out of the genre. The only topic seriously considered was what could be charged for, and how much to charge. All praised DAoC for raising the price bar and proving people would pay more for online games. A question from a young developer about the alternative possibility of making smaller games and charging less was told that was a bad idea because it would bring down the general cost of online games (I kid you not). The idea, they said, was to keep the prices as high as possible. “How can we make more money” was a question posed repeatedly by the panel. It was all they seemed to care about.
Interestingly, the only person who said anything about making games not just more expensive but better was a panel member from Mythic - the makers of DAoC.
Following is the full email sent from Verant:
Due to the increased costs of running the EverQuest game service, and constantly adding new and challenging content, we will be increasing our subscription rates in April. Effective April 25, the new monthly subscription rate will be $12.95/month. We will continue to offer discounts from the new rate plan on multi-month subscriptions. The new price for a 3-month subscription will be $35.85 and a 6-month subscription will now be $65.70. You don’t have to do a thing; you will automatically be migrated to the new billing structure under your current subscription plan when your current subscription plan expires.
However, for a limited time, extend your current subscription for an additional 12 or 24 months by signing up for the EQ 12 or 24 month plan and reap great savings.
Between April 10th and April 24th we’re offering a huge discount on the new monthly subscription price:
A 12-month subscription costs only $109 US — that’s a huge 30% discount off of the new monthly plan!
Even better, a 24-month subscription costs only $190 US — a 39% savings off of the new monthly plan!
Now is the time to lock in these rates, so don’t miss out.
The point here is that EQ already makes enormous amounts of money. The only justification to squeeze more out of it is greed. Businesses need to make money, but profit at customer expense should be reasonable and fair. Verant’s direction now is neither.
I know some of this is inevitable, but as a developer and a player - as a person - I intend to resist it aggressively. It doesn’t have to be this way. The profit mongers do not have to win. Actually, I think they will lose in the end, I really do. Companies who concentrate on providing a good product for a fair price will win in the long run over those who profiteer and exploit. At the very least, they will get my support.
posted by monty · at 2:27 am · filed under Editorials
Unfortunately, I know what you are talking about Monty. Although I’ve never played EQ or other MMORPG’s, (didn’t have the finances :)) the same sort of thing happened with Diablo 2 for me. I was part of a long time group of players, and as Blizzard slowly left battle.net to deteriorate, we drifted off to other games. In the end, it comes down to profit, EQ wasnt making enough, so they jacked the price up, Diablo 2 wasn’t selling any more copies, Blizzard left battle.net to the hackers. It’s unfortunate, but it’s what happens with multiplayer online games.
Still, as long as it was fun while it lasted, that makes it worthwhile, though the time that many spent on characters, like you yourself, only to have the game stuffed up on them is annoying, and i can see your viewpoint.
Ah well, we will all miss your bard, good game Monty :)